📊 TAM: Total Addressable Market – ~$112B/year
TAM Methodology:
Step 1: Total Residential New Construction (US + Canada)
U.S. (2024–2025): ~1.4 million new housing units/year (U.S. Census Bureau: census.gov)
Canada: ~200,000–250,000 new units/year (Statistics Canada: statcan.gc.ca)
➡️ Total new housing units annually: ~1.6 million units (conservative)
Step 2: Average Construction Cost per Home
Average new home construction cost in the U.S.: ~$430,000 (NAHB 2024 Cost of Construction Survey: nahb.org)
➡️ 1.6M × $430K = ~$688 billion/year total new residential construction value
Step 3: Framing Cost Share
Framing accounts for ~16–18% of total construction cost (NAHB 2024).
Using 18% to reflect higher complexity in multifamily/custom homes.
➡️ 18% × $688B = ~$124 billion/year framing market
Step 4: Focus on Wood Framing
~90% of new U.S. homes are wood-framed (APA – The Engineered Wood Association: apawood.org)
Canada is similar or slightly higher
➡️ 90% × $124B = ~$112 billion/year
✅ Conclusion:
Core Envision’s Total Addressable Market (TAM) is ~$110–$120B/year, representing the framing spend in new wood-frame residential construction in the U.S. and Canada.
🎯 SAM: Serviceable Available Market (Target Market) – ~$17.3B/year
SAM Methodology:
Segment Focus:
Core Envision targets segments that:
Rely on wood-frame construction
Don’t operate CNC prefab facilities
Can adopt on-site prefab with moderate GTM tailoring
Selected Segments & Assumptions:
Multi-family units: 450,000/year (U.S. Census)
Custom homes: 170,000/year (NAHB custom home survey)
Tract/spec homes: 980,000/year (balance of starts)
Targeting ~50% of each segment (based on size, complexity, early adoption fit)
Avg. framing cost estimates:
Pessimistic (min service provided (i.e only tape for multi-family, forever)
Segment Units/year Addressable % Avg. Cost Market Value
Multi-family 450,000 50% $0.2K ~$45M (only tape)
Custom homes 170,000 50% $20K ~$1.7B (tape + digital model + app)
Tract homes 980,000 50% $3K ~$1.5B (tape + digital model + app)
_____________________________________________________________________________
TOTAL SAM ~$3.2B
Optimistic, with complete framing crew for multi-family only + opening prefab services
Segment Units/year Addressable % Avg. Cost Market Value
Multi-family 450,000 100% $12.5K ~$4.8B (framing the entire building, in partnership with crews, buying material, sharing revenues)
Custom homes 170,000 50% $40K ~$3.2B (tape + digital model + app, pre-cut headers, plates , pre stapled tapes, opening prefab, including material))
Tract homes 980,000 50% $20K ~$9.3B (tape + digital model + app, pre-cut headers, plates , pre-stapled tapes, opening prefab, including material))
______________________________________________________________________________________________________________________
TOTAL SAM ~$17.3B
✅ Conclusion:
Core Envision’s Serviceable Available Market (SAM) is ~$17.3B/year, across multi-family, custom, and tract-home verticals.
🚀 SOM: Serviceable Obtainable Market (5-Year Goal) – ~$173M/year
SOM Methodology:
Assumes 1% capture of SAM within 5 years via:
Direct sales to framing contractors
Architect referral and spec-driven adoption
Distributors (lumberyards) and construction influencers
Backed by pilot traction and $70K+ in early revenue
➡️ 1% × $17.3B = ~$173M/year
✅ Conclusion:
Core Envision’s Serviceable Obtainable Market (SOM) is ~$173M/year, representing its 5-year revenue potential from strategic market penetration.